OBJECTIVE


To create a visual system including a logo,
poster series, booklet, and a website fo a company called Fleet Feet Sports. Using only limited information available for this company, the simple elements were used as inspiration for th design
of these products, including a water bottle and
a t-shirt.


APPROACH


A limited amount of information was available, including information provided on a billboard,
as well on the company's web-site. The primary focu of the company is to sell sports shoes,
but the also sell other complimentary products.
They als plan some sports-related activities and events. On the three posters, I coined three different slogans, and my primary colors are yellow and blue with a gradient. I have used a bright
yellow typeface to make the design look aesthetically pleasing and high in energy.

©2019 by Xin Jing