OBJECTIVE
To create a visual system including a logo,
poster series, booklet, and a website fo a company called Fleet Feet Sports. Using only limited information available for this company, the simple elements were used as inspiration for th design
of these products, including a water bottle and
a t-shirt.
APPROACH
A limited amount of information was available, including information provided on a billboard,
as well on the company's web-site. The primary focu of the company is to sell sports shoes,
but the also sell other complimentary products.
They als plan some sports-related activities and events. On the three posters, I coined three different slogans, and my primary colors are yellow and blue with a gradient. I have used a bright
yellow typeface to make the design look aesthetically pleasing and high in energy.
![](https://freight.cargo.site/t/original/i/b8a8fc56536289342cca089aa26cfd84e97249e76596a719b5e3f2b90d1cc9ab/iMac_1.png)
![](https://freight.cargo.site/t/original/i/82450086da9d013ec08e1e0df7004065222aa72fccf5a0ea9eb51f178a32f535/iMac-mockup_2.png)
![](https://freight.cargo.site/t/original/i/61dd556cc15727ab7d0c803adb972dfda6ae4f83d27df0d633b7d46e1335f6a5/Mockup-2.jpg)
![](https://freight.cargo.site/t/original/i/dbba08451eb932a04abb826cf6498ff4811297fbf1c39ae56c7c4db1e92176fc/iMac-mockup.jpg)
![](https://freight.cargo.site/t/original/i/863e171db1e8012e8535c55f9e36c57f20f8af8b57a855f11189a39f50c29277/Visual-leterice-copy.jpg)
![](https://freight.cargo.site/t/original/i/4dd72eb8dd432ec5d7dffb44e0b349e6deec6b9e7baa571e52b9d83f26c06040/Spread_2.jpg)
![](https://freight.cargo.site/t/original/i/3a1365bbc90ac107974ceca8baf576552bac693c12a6d7f6b58529011ade2bf0/Spread_2.png)
![](https://freight.cargo.site/t/original/i/3f61e959ed5cd25584690f1c927bdb4aead5f916510a9d037b2a027a642a2389/Spread_3.jpg)
![](https://freight.cargo.site/t/original/i/adddc0455dab927ce291563a2a9cf2fedd3b6f8a8fd5dd1d7721d60e96760922/Spread.png)
![](https://freight.cargo.site/t/original/i/e8d1df83afa155f93f1953887abbf5ffcb75fe7ddd8d32702228b6cedabe338c/The-third-one-.jpg)
![](https://freight.cargo.site/t/original/i/a85dd05386d7f72c11d636c9933ca1b3d9197b962251714e650226fdb61686db/The-second-poster.jpg)
![](https://freight.cargo.site/t/original/i/9ac35cb5c03c22a20e7ef2346b2efd4e6261960ba3480e65dde854eb78159785/The-first-poster-mockup.jpg)
![](https://freight.cargo.site/t/original/i/c4dba5a59c93bfcb767a651e7c7a89d09db951e261a7fbf524c84ada6c0c9e7f/T-Shirt-Mockup-vol3.jpg)
![](https://freight.cargo.site/t/original/i/cf4146e9b56f9fe4e99d5cca627424268678230447ebca1b53ec5a64aa7c050c/Water-Bottle-MockUp.jpg)